After witnessing a poor response, Twitter has announced to shut down its Fleets feature from August 3. The micro-blogging platform had launched the feature just eight months ago.
Fleets are disappearing tweets that sit in a row at the top of users' Twitter handles on smartphones. These ephemeral tweets expire after 24 hours.
"In the time since we introduced Fleets to everyone, we haven't seen an increase in the number of new people joining the conversation with Fleets like we hoped," Ilya Brown, Twitter's vice president of product, said in a statement late on Wednesday.
"We hoped Fleets would help more people feel comfortable joining the conversation on Twitter," Brown added.
From August 3, the Twitter users would only see active Spaces which are live audio chat rooms at the top of their timelines.
"We're removing Fleets on August 3, working on some new stuff. we're sorry or you're welcome," Twitter posted on its own platform.
The news has led to much speculation among Twitterati who are wondering which new feature on the social media platform. In the anticipation, Twitterati have also made memes, especially to inform how they never liked fleets (ouch).
Here are some of the most hilarious reactions. Have a look.
With inputs from IANS.