Delhi Liquor Booking App Expands Access To iOS Users, Aims To Curb Brand Pushing At Retail Stores

Delhi Liquor Booking App Expands Access To iOS Users, Aims To Curb Brand Pushing At Retail Stores

DSIIDC said the Delhi Liquor Booking app was approved in December 2024 and launched in November 2025 to improve transparency and prevent brand pushing. Customers aged above 25 can book and pay online but must collect purchases from stores, with no home delivery. Officials said sales this financial year total around Rs 30 lakh across 10,730 transactions.

PTIUpdated: Wednesday, October 28, 2026, 06:17 PM IST
Delhi Liquor Booking App Expands Access To iOS Users, Aims To Curb Brand Pushing At Retail Stores
Delhi Liquor Booking App Expands Access To iOS Users, Aims To Curb Brand Pushing At Retail Stores | PTI

New Delhi, Oct 28: The permission for the online liquor booking app was granted by the previous government in 2024 to ensure transparency and stop brand pushing in retail sales, the Delhi State Industrial Infrastructure Development Corporation (DSIIDC) said on Wednesday.

The 'Delhi Liquor Booking' app was launched by the DSIIDC after required trials, enabling customers to book liquor and pick it up from the vends of the corporation, officials said.

"In order to ensure transparency, digital governance and avoid brand pushing, the Delhi Liquor Booking app was rolled out by DSIIDC in November 2025. Earlier, approval was granted for developing the app by DSIIDC Management in December 2024. A work order for developing the app was issued on January 2, 2025," a senior DSIIDC officer said.

App Access Expanded To iOS Users

Since the app was originally only compatible with Android, a QR-code-enabled micro-site was rolled out on September 6 to give iOS users access and ensure platform neutrality.

In the first year of its launch, the app saw a total of 3,629 transactions of around Rs 13 lakh worth of liquor sold in the 2025-26 financial year.

This financial year, around Rs 30 lakh worth of liquor bottles have been sold so far in 10,730 transactions, the officials said.

Online Booking And Payment Process

After registration on the app, customers can check stock online and book and pay digitally to avoid brand pushing.

The order has to be picked up from the concerned store after confirmation and verification. There is no provision for home delivery of liquor booked and purchased through the app, they said.

However, cancellation of the booked order is allowed before pickup of the purchased bottle, the officials said.

Each customer using the app also has to verify that he or she is of permissible legal drinking age of above 25 years, the officials said.

The app also aims at reducing crowds outside liquor stores that often lead to law and order situations, they added.

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Liquor Vends And Excise Rules

There are four corporations of the Delhi government that run over 700 retail liquor stores in the city. The facility of online liquor booking is currently available only at over 200 vends run by DSIIDC.

According to Excise rules, one person can possess only 9 litres of whisky and 18 litres of beer. There is no provision for the return of the liquor sold or picked up by a consumer.

(Except for the headline, this article has not been edited by FPJ's editorial team and is auto-generated from an agency feed.)