Mumbai, April 2: Football legends and rising stars have teamed up for an ad campaign as the build-up for the FIFA World Cup 2026 is gathering pace. Four of football's biggest stars - Lionel Messi, Cristiano Ronaldo, Kylian Mbappe and Vinicius Jr. have come together for a new LEGO campaign. The ad shows all the stars fighting for proving their dominance in the upcoming football World Cup.
The collaboration brings the star players into the LEGO world and turning them into minifigures as part of a special promotion for the World Cup.
It is not only a product launch as the campaign mainly highlights the global appeal to football and its biggest icons. All these players are represented through sets inspired by their journey, style of play and on-field personality.
What's Inside the Collection
1. These sets focus on key moments from each player's career.
2. Built on letter-shaped bases (based on the player's name)
3. Feature national team colours and jersey numbers
4. Include a minifigure and collectible plaque
5. They are designed to capture action and emotion in a simple, fun format.
These larger sets are focused on Cristiano Ronaldo and Lionel Messi and are meant for display.
Cristiano Ronaldo Set (854 pieces):
Can be built in two ways, his famous "Siuuu" celebration or a bicycle kick.
Lionel Messi Set (958 pieces):
Offers two poses, his signature celebration pointing to the sky or a running/dribbling action.
Both sets include detailed backdrops and name plaques, making them suitable for older fans as well.
Ronaldo Reacts to the Campaign
Cristiano Ronaldo said being turned into a LEGO figure is a proud moment. He also said that the fans will be able to explore his football story in a creative way through the build.
World Cup Buzz Builds Up
With the FIFA World Cup 2026 approaching, such collaborations are likely to add to the excitement. Bringing big stars such as Messi, Ronaldo, Mbappe and Vinicius Jr in an ad campaign will definitely raise the buzz about the upcoming World Cup.
