Mumbai: The International Advertising Association (IAA) India Chapter hosted Mr Sanjay Mehta and Mr Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.
While evangelising the digital media, Mr Mehta and Mr Tibrewala spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mr Mehta. Added Mr Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”
“The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Mr Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.
“We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Mr Abhishek Karnani, Director, Free Press Journal, who along with Mr Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.
The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel – www.youtube.com /iaaindiachapter
As part of the Webinar series, the International Advertising Association (IAA) India Chapter has hosted speakers like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO,Bookmyshow.com; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, Rediff.com; Julie Roehm, Chief Story Teller, SAP, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd, Paul Berney, Co-Founder & Managing Partner EMEA of mCordis and adfilm-maker Ram Subramanian. Recently Rajjat Barjatya and Tushar Vyas were guests on ‘World Goes Digital’ webinar series.
To view these sessions visit www.youtube.com/user/IAAIndiaChapter
About IAA
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is Headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. India was the recipient of the Best Chapter Award the last two occasions this was given out, in 2010 and 2014. IAA India is well recognized for some of its marque events like the IAA Olive Crown Awards, IAA Leadership Awards, IAA Debates, IAA Conversations, IAA-Kyoorious DigiYatra, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc. IAA India was privileged to host Mr Narendra Modi at IAA Platinum Jubilee Global Marketing Summit as the Chief Guest when he was thePrime Ministerial Candidate in September 2013 when he unveiled his vision of Brand India.
IAA India has entered its Silver Jubilee year and you can expect this chapter to scale new heights this year.
