Thane, March 17: In a significant boost to rural entrepreneurship, the district-level 'Saras and Mini Saras' sales exhibition organised by the Thane Zilla Parishad concluded with record-breaking success.
The event, held from March 10 to 14 at Kalyan, generated an impressive ₹51.17 lakh in sales, reflecting the growing market demand for products made by women's Self-Help Groups (SHGs).
Exhibition showcases rural products and women-led enterprises
The exhibition was organised under the guidance of CEO Ranjit Yadav in collaboration with the Maharashtra State Rural Livelihoods Mission (MSRLM - Umed). Featuring 100 stalls, the event showcased a diverse range of handicrafts, handloom textiles, and authentic rural cuisine prepared by over 210 women participants.
Highlights of the event
Massive Footfall: Over 12,000 citizens visited the venue, providing immense exposure to rural artisans.
Business Growth: Beyond direct sales, several SHGs secured bulk future orders, opening new avenues for long-term sustainability.
Empowerment: CEO Ranjit Yadav emphasised that such platforms are crucial for making rural women economically self-reliant.
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Officials highlight impact of initiative
Project Director Ajinkya Pawar noted that the overwhelming response validates the quality and creativity of rural products. This initiative stands as a testament to the district administration's commitment to transforming the lives of rural women through financial empowerment and market integration.
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