Mumbai News: Fevicol's 'Misleading' Ad Featuring Overcrowded Local Train Removed After Western Railway Raises Complaint; Netizens React

Mumbai: The Western Railway in Mumbai has raised concerns about an outdated Fevicol advertisement situated in Bandra, asserting that it inaccurately reflects the present condition of the Mumbai local train system.

The hoarding, allegedly overseen by the Maharashtra State Road Development Corporation (MSRDC), displays an archival photo of packed trains with passengers dangling from the footboard.

The railway has highlighted that the advertisement employs old imagery to inaccurately exploit an outdated stereotype of Mumbai trains, despite recent progress.

Fevicol takes down advt on Bandra billboard after Western Railway raises objection. #Mumbai https://t.co/PnjG2parvY pic.twitter.com/TksXjsro5y
— Rajendra B. Aklekar (@rajtoday) April 12, 2025

In the last ten years, the Mumbai Suburban Railway network has undergone significant enhancements, featuring new contemporary rakes, a transition from DC to AC power systems, and the addition of air-conditioned coaches.

In an official statement, the railway emphasized that more than 70 lakh passengers depend on Western and Central Railway services each day, and such representations detract from the continuous safety and infrastructure advancements.

A complaint letter has also been addressed to the MSRDC, the owner of the hoarding location. In reaction to the criticism, Pidilite Industries, which owns the Fevicol brand, announced that the hoarding will be removed by Saturday and the advertisement has been taken down that was displayed at the Bandra Sea Link in Mumbai.

Netizens React

Netizens have been firing back and trolling the western railways for claiming the Fevicol ad is deceptive. Some respond with sarcasm, while others are genuinely upset by it.

How dare Fevicol use such images?

People don't travel in such a dangerous manner anymore in Mumbai locals.

We have all AC locals in Mumbai. There is no overcrowding in local trains.

Everyone travels in comfortable coaches, and no one falls from the coaches too! https://t.co/b5OtzxKBNT
— Roads of Mumbai (@RoadsOfMumbai) April 12, 2025

Mumbai News: Western Railway Objects To Fevicol's 'Misleading' Ad Featuring Overcrowded Trains; Netizens React | Screengrab, X

Mumbai News: Fevicol's 'Misleading' Ad Featuring Overcrowded Local Train Removed After Western Railway Raises Complaint; Netizens React

The Western Railway in Mumbai criticises an outdated Fevicol advertisement in Bandra for misrepresenting the current local train system using old images, claiming it perpetuates stereotypes despite recent improvements in the railway service.