Mumbai, October 5, 2026: Mumbai Mayor Ritu Tawde has launched a campaign to rid the city of illegal flex banners, hoardings, posters and stickers, declaring a “zero-tolerance” policy against visual pollution.
Under the campaign slogan “Shadu Bappa for 10 Days – Flex-Free Mumbai for 365 Days,” the civic administration will be pushed to crack down on unauthorised displays, impose penalties and, where required, register FIRs against violators.
The proposed campaign against unauthorised banners and hoardings in Mumbai comes soon after Mumbai BJP president and MLA Ameet Satam wrote to Tawde, seeking a comprehensive policy and strict action against offenders.
In his letter, Satam raised concerns over the continued violation of High Court directions on illegal hoardings, saying such structures not only affect the city’s appearance but can also pose safety risks. He called for stronger enforcement, including criminal action against those responsible for erecting unauthorised hoardings.
Political Parties To Be Consulted
Following the demand, Tawde has written to BMC Commissioner Ashwini Bhide and plans to seek the support of all political parties for a coordinated campaign against illegal banners and hoardings.
She is expected to write to political party leaders, urging their representatives, workers and citizens to refrain from putting up unauthorised banners and cooperate with the civic administration.
A joint meeting with the civic administration is also expected to be held soon under Tawde’s chairmanship, with Satam scheduled to be present. The meeting will discuss the proposed policy and measures for its effective implementation across Mumbai.
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Proposed Campaign Measures
Under the proposed campaign, Tawde will seek cooperation from all political parties while stressing that enforcement will be impartial, with action against offenders under relevant civic and state laws and FIRs in serious cases.
Authorised banners will require a licence number, validity details, printer’s name and a QR code for verification. Repeat offenders, including printers, contractors and agencies, could face blacklisting, while eco-friendly alternatives to PVC will be encouraged.
The BMC also plans a digital single-window system for advertising permissions, scientific recycling of seized material and a 72-hour response mechanism for complaints received through its helpline, website and MyBMC app. Ward-wise action, fines and cases will be monitored through a weekly dashboard.
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