Mumbai: The Brihanmumbai Municipal Corporation (BMC) on Tuesday launched ‘Mumbai Clean League’, for which Bollywood actor Padmashri Akshay Kumar has been named as brand ambassador. The cleanliness competition is aimed at boosting civic participation and improve Mumbai’s ranking in Swachh Bharat Mission.
The competition will feature multiple award categories, including the cleanest ward, residential complexes, slum areas, commercial establishments, and public amenities such as hospitals, schools, toilets, roads, gardens, and markets. Prize money will range from Rs 1.5 lakh to Rs 25 lakh, with the highest award earmarked for the cleanest ward, aimed at incentivising broad-based participation.
BMC Commissioner Bhushan Gagrani said that the competition will be held in every ward and local officials, NGOs, residential societies etc will be contacted to come forward and participate.
Mumbai BJP President who had announced the league last month said on Tuesday that it is an achievement for the Mumbai BJP’s campaign ‘Aawaaz Mumbaikarancha, Sankalp Bhajapacha’, in which citizens suggestions were taken what they expect from the public representatives prior to the BMC elections.
"The suggestion emerged from the Mumbai BJP's campaign ‘Aawaaz Mumbaikarancha, Sankalp Bhajapacha’, which received over 2.65 lakh suggestions from citizens across Mumbai. Among the notable contributors was actor Akshay Kumar, who proposed organising a large-scale cleanliness competition focused on local neighbourhoods. We launched the ‘Aawaaz Mumbaikarancha, Sankalp Bhajapacha’ campaign to gather constructive suggestions from Mumbaikars for the city's development and to enhance quality of life," Satam said.
"During my interaction with actor Akshay Kumar, he suggested organising neighbourhood-level cleanliness competitions. We are delighted to see that the competition, titled ‘Mumbai Clean League’ — a name coined by Akshay Kumar himself — will see him serve as the brand ambassador,” the MLA added.
Akshay Kumar who was present at the BMC headquarters for the launch on Tuesday morning said, "Mumbai is small city but full of energy. More than 1.5 crore people stay here all want to live happily and in hygienic enviornment. I had suggested as we have sports day, education day where all come together and participate, we can have cleanliness league. Mumbai is a financial capital of our country, and people's participation in civic governance will have big impact."
The initiative is expected to create healthy competition among different areas of the city while promoting civic responsibility among citizens. The cleanliness drive is aimed at increasing citizens participation in civic governance and will help in improving metropolis' ranking in Swachh Bharat Mission.
To get details on exclusive and budget-friendly property deals in Mumbai & surrounding regions, do visit: https://budgetproperties.in/
