DJ Snake has reached out to the shores of the subcontinent yet again! This time the French superstar has collaborated with Tamil singer, Dheekshitha Venkadeshan aka Dhee, to recreate her viral hit, Enjoy Enjaami for Spotify Singles. In its first 10 days on the platform, the single has got more than 1.6 million streams in not only India and France, but also in Germany, Mexico, Japan, and Brazil among others.
“I love that people across the world are vibing to this version of Enjoy Enjaami. Even though many listeners may not understand the lyrics, it only further confirms that music is borderless. The fact that streams are coming from across the world, makes me so happy,” said the musician who is regarded as one of the most prolific global music producers today. He is the man behind several foot-tapping beats for songs of popular singers like Lady Gaga (which won him a Grammy nomination in 2011 for her album, Born This Way), Justin Bieber (Let Me Love You), several of Kanye West’s songs, Selena Gomez (Selfish Love), the recent hit Taki Taki with Selena, Ozuna and Cardi B, among many others.
Talking about his collaboration with the Sri Lankan singer, he said, “My friend had sent me the original song a little while back. The first time I heard it and watched the video, I knew it was special. Then Spotify came to me and asked me to remix it and show my vision – I think it turned out really cool and after speaking with Dhee and understanding the message behind it, I was happy to play a part.”
Enjoy Enjaami, the Tamil independent track by Dhee, Arivu, and Santhosh Narayanan—released on A R Rahman’s artiste-centric platform Maajja — is a tribute to India’s ancestors, and celebrates their spirit in coexisting with nature. DJ Snake has re-imagined the song, blending distinctive styles influenced by the sounds native to Tamil Nadu with electronic dance beats. “I wanted to keep the vibe and message of the original, but just with my twist on it,” he explained.
This, however, is not his first brush with the sub-continent. He has always been vocal about his love for India and the rich cultural heritage of the country. In fact, his 2018 song Magenta Riddim, which was part of his second studio album Carte Blanche, was shot in Ramoji Film City, Hyderabad. “That was a crazy experience and one of my favourite music videos I’ve ever done. It was one of those moments where everything just comes together in the right way at the right time,” the music producer reminisced.
He is also rather well-versed with the present music scene in India. “The world has obviously been struggling with COVID but from what I’ve seen, there are a lot of new, exciting artistes coming from India speaking different languages and delivering different messages. I always want to be connected to people and understand their perspective,” he said, adding that he is looking forward to interesting collaborations with Indian artistes.
“I make sure to keep my ears open and pay attention to what’s next in India. Arivu on Enjoy Enjaami is someone super dope. I really respect and admire how he speaks for his people. Of course, Dhee is also on Enjoy Enjaami and she has a special gift with her voice. She’s going to be a star!” he announces.