Filmmaker Buchi Babu Sana issued an apology on social media after widespread criticism from viewers and social media users who argued that Janhvi Kapoor's character, Achiyyamma, was overly sexualised and lacked meaningful agency in the story. The director said it was never their intention to "objectify" or "disrespect" any female character.
Buchi Babu Sana Apologises For Janhvi Kapoor's Objectification In Peddi
Taking to his official X handle, Buchi Babu Sana wrote, "As a filmmaker, I believe cinema should entertain, inspire, and connect with audiences. It should never make anyone feel uncomfortable or disrespected. We have heard the feedback regarding certain scenes in Peddi and have taken it seriously. I have always had immense respect for women, both on and off screen, and it was never our intention to objectify or disrespect any female character."
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He added that changes would be made to certain scenes in Peddi following the backlash from audiences. He said cinema grows through its connection with audiences and that, as a storyteller, he has a responsibility to be mindful of evolving perspectives and sensitivities.
'Every Woman Deserves To Be Respected'
"Every woman deserves to be respected, valued, and represented with dignity. We remain committed to telling stories that celebrate strong characters and uphold those values. Thank you to everyone who shared their views honestly and sincerely," wrote the director.
As of now, Janhvi Kapoor has not reacted to the controversy.
