Filmmaker Vidhu Vinod Chopra, during a masterclass at the 54th International Film Festival of India (IFFI) in Goa, recently took a dig at social media influencers, criticising the growing dependence on social media stardom and its impact on cinema. He remarked how 'dropping a shirt' can attract millions of followers, instantly turning someone into an influencer and giving them a false sense of legendary status.
Vidhu Vinod Chopra Takes Dig At Social Media Influencers
Vidhu said, He said, "Kya word use kar sakta hun… Ch***ya hain… Woh net pe jaake aisa khada hota hai... 5 million hogaya. Waise khada hota hai 10 million hogaya, 20 million ho gaya (What word can I use? These are as****es. They go on the Internet, and stand in a certain way. Someone has 5 million followers, someone has 10 million, another has 20 million).
Check out the viral video:
Vidhu Vinod Chopra Urges People To Value Authenticity
Further, the 3 Idiots filmmaker added that brands later approach these influencers, asking them to promote and sell products on their social media platforms. "Woh phir khada ho jaata hai... what the f**k is going on? You as an individual have to choose whether you want to be that or you want to really strive for happiness and joy."
Recently, Vidhu's 12th Fail, produced by Vinod Chopra Films, won the National Award for Best Feature Film at the 71st National Film Awards, recognizing excellence in films certified in 2023.
Starring Vikrant Massey and Medha Shankr, the film is based on the true story of Manoj Kumar Sharma's journey from failing his 12th grade to becoming an IPS officer.
The film was released in 2023.
