TRAI wants headers and SMS templates reverified to filter out annoying promotional messages

TRAI wants headers and SMS templates reverified to filter out annoying promotional messages

TRAI will issue the necessary directions in this matter after reviewing the progress made after two weeks.

FPJ Web DeskUpdated: Thursday, May 25, 2023, 05:32 PM IST
article-image
WhatsApp alternative apps you can use for messaging | File

Apart from calls from firms selling insurance or offering loans all day, mobile phone users in India are also plagued by promotional messages flooding their inbox. This is why the Telecom Regulatory Authority of India (TRAI) had made it mandatory for firms to use a blockchain-based DLT flatform to verify and register their headers and templates before sending texts.

In an attempt to provide respite from incessant promotional messages, TRAI has instructed banks, companies, and financial institutions to immediately get their headers and templates verified.

Only those entities who are registered are allowed to send texts, and the headers as well as templates of those who fail to verify them will be blocked.

TRAI will issue the necessary directions in this matter after reviewing the progress made after two weeks.

The headers which are allotted to Principal Entities, are alpha numeric strings that are registered alongside templates.

Messages that PEs send are also scrubbed against those templates and are delivered only if they check out.

TRAI has noticed that telemarketers are misusing a large number of headers and templates which have been registered by several PEs.

The Securities and Exchange Board of India, as well as the Reserve Bank of India and NHA, have also been asked to sensitise institutions about TRAI's drive for reverification of templates to prevent misuse.

RECENT STORIES

First Strikes in 40 Years: Tata Steel Workers in UK to Protest Job Cuts and Furnace Closures

First Strikes in 40 Years: Tata Steel Workers in UK to Protest Job Cuts and Furnace Closures

Morgan Stanley Buys 1.7 Crore Shares Of Axis Bank For ₹2,083 Crore

Morgan Stanley Buys 1.7 Crore Shares Of Axis Bank For ₹2,083 Crore

Infinix Note 40 5G Launched In India With 108MP Camera & 120Hz AMOLED Display

Infinix Note 40 5G Launched In India With 108MP Camera & 120Hz AMOLED Display

Stubborn Food Prices Delaying Disinflation, Says RBI Governor Shaktikanta Das At MPC Minutes

Stubborn Food Prices Delaying Disinflation, Says RBI Governor Shaktikanta Das At MPC Minutes

Paytm To Close THESE Inactive Wallets From July 20: Everything You Need To Know

Paytm To Close THESE Inactive Wallets From July 20: Everything You Need To Know