A digital billboard at an MG Road intersection in Bengaluru that caught the attention of a commuter stuck in traffic. The billboard displayed a QR code before it returned to its scheduled advertisement.
Anukriti Sharma captured this on video and posted it on her Instagram handle.
In the video, after scanning the QR code, a website opens and one can see a red envelope graphic and a phrase : " Most envelopes deliver messages. This envelope delivers destinies." The wesite is vague about its affiliation and does not clarify its purpose or the owner behind this account.
The Red Envelop Society website displays a countdown timer set to end at noon on 29 May, along with a red envelope icon and a prompt. The prompt invites users to answer a set of riddles.
File Image |
On May 19, Instagram user Sohail Shaikh was traveling in a Delhi to Dubai flight. He posted a video about a mid-air rap where the lyrics go as follows " Red envelope is a mystery...where elite minds create history". It redirected audiences to an Instagram handle: @red.envelope.society
#RedEnvelopeSociety was trending on X on May 20. Instagram and X saw similar posts appearing on their platforms.
File Image |
One user, Raj Shivtare,@raj.shivtare, said that the red envelope might be linked to "stock tips from the future" or "formulas" on "how to retire by 30 without any side hustles."
Instagram user @rinki.raj.in posted a video saying that her friend, a working professional, was attending a Zoom call when a visual appeared on his screen of a red envelope. It was accompanied by a voiceover saying, "I like destiny."
Many speculations were made by netizens. If the red envelope hinted to a secret society or an elite-level game.
An Instagram user @stylewithsohu wrote that all the events have made it look like a thriller and created a suspenseful atmosphere. As if something is waiting to be unveiled.
The Instagram account known as the red envelope society describes itself in its bio as “an invite-only network of elites.” It has posted eight times to date. Each post features the red envelope accompanied by vague, cryptic captions.
