Hero MotoCorp Ltd is set to commence country-wide sales of its new premium motorcycle Xtreme 200R, with dispatches from its factories starting next week. Marking the Company’s re-entry into the premium motorcycle segment, the Xtreme 200R is the first among the new range of Hero’s premium motorcycles that are slated for launch this year.
To be available for sales at Hero MotoCorp dealerships starting in a phased manner, the Xtreme 200R has been priced attractively at Rs 89,900 (ex-showroom Delhi). While providing the thrill of riding this bike, the Xtreme 200R keeps the focus on safety with Anti-Lock Brake System (ABS), thereby becoming the first motorcycle in its category to offer ABS as a standard safety feature.
Announcing this at a conference of the company’s dealers from the domestic market in India at the Buddh International Circuit in Greater Noida, Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp, said “For us, the Xtreme 200R is not just any other product launch – it will catapult us to where we have been earlier – the premium segment. It is, therefore, our re-entry into a segment where we had a sizeable presence and market share not too long ago. Designed specifically for the youth, the Xtreme 200R is an expression of our serious intent in a high growth segment. With the upcoming festive season in India, the Xtreme 200R will help us consolidate our market leadership. We will also soon commence sales of the Xtreme 200R in our global markets as well.”
Positioned strategically at the epicenter of the premium space, the Xtreme 200R delivers useful real world performance with a range of premium features, thus providing an appealing overall package to a very diverse and wide range of customers.
The new Xtreme 200R with its muscular and aggressive styling exudes a Roadster stance. Powered by a BS-IV compliant 200cc air-cooled engine, the motorcycle comes packed with intuitive technology and perfect riding ergonomics to deliver an exceptional performance to the rider.
Hero MotoCorp has over 50 per cent market share. The Company is now focusing on the premium segment with a host of new motorcycles. The next launch from Hero’s stable of premium bikes will be the XPulse 200, country’s first 200cc adventure bike. Sanjay Bhan – Head of Sales, Customer Care and Parts Business, Hero MotoCorp, said, “We are ready to commence the retail sales of the Xtreme 200R across the country and are confident that this motorcycle will enable us to make our presence felt in the premium segment. The customer response to the bike in the North-eastern part of the country, where it was recently launched, has been overwhelmingly positive.”
