New Delhi : Harley-Davidson on Monday said it plans to develop a 200-500cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.
Sharing its global growth road map through 2022 the US-based cult bike marker said it plans to launch the small displacement motorcycle, meant for emerging markets, in India within two years. The company said it expects to spend $675 million-$825 million on these initiatives and expects the new plan to generate more than $1 billion of incremental annual revenue in 2022 as compared to 2017.
“The accelerated strategy will require significant investment to change the trajectory of the business globally, and the company plans to fund it entirely through comprehensive cost reduction and reallocation of previously planned investment and resources,” it said.
It also plans to add ‘lighter, smaller and more accessible products’ through 2022 in its electric motorcycles portfolio.
