New Delhi: Facebook on Friday said it has appointed Avinash Pant as Marketing Director for its India operations.
The role of marketing director will be a new one at Facebook India, with the mandate to drive the company's consumer marketing efforts across the family of apps, including Facebook, Instagram and WhatsApp, the company said in a statement.
Pant comes with 22 years of experience working with consumer brands such as Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull, it added.
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In his last assignment as the India Marketing Director at Red Bull, he was responsible for building the brand in India, the statement said. Pant, an alumnus of IIM-Ahmedabad, will report to Ajit Mohan, Facebook's Vice President and Managing Director, India.
The announcement comes a year after Facebook announced a new leadership structure in India bringing the company's functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
Over the last year, the company has undertaken many India-focused initiatives, and also made its first minority investment in social-commerce venture Meesho.
"We've been working towards deepening our mission to build empowered communities... Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers," Mohan said.
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