Mumbai: EBG Group, a multi-business company known for launching and growing brands in areas like electric mobility, consumer products, technology, and lifestyle, has partnered with Agasthyam Kalari to launch “Kalarii by Agasthyam”. The goal is to bring the ancient martial art of Kalari into the mainstream in India and abroad. The journey will start with a Global Master Franchise model and then open Kalari training centres in major Indian cities.
Milind Soman Joins the Movement
On the occasion of Independence Day, fitness icon Milind Soman was announced as the brand’s ambassador. Milind believes Kalarii offers a complete approach to fitness – building strength, sharpening the mind, and calming the spirit – all rooted in Indian wisdom but ready for the global stage.
Modern Studios, Ancient Wisdom
Kalarii centres will move away from the traditional image of muddy training pits. Instead, they will have modern, air-conditioned studios with programs designed for all age groups – from kids to seniors. These include:
Prana – breathwork and meditation
Nalludal – functional movement and flexibility
Nithyam – strength and endurance training
These practices aim to improve posture, joint health, heart fitness, mental calm, and immunity.
EBG Group’s Vision
According to Bonita Stephan, spokesperson for EBG Group, this is an opportunity to preserve a centuries-old art while making it accessible worldwide. The group plans to create world-class training spaces with skilled, certified trainers and advanced infrastructure.
Agasthyam’s Legacy
Founded by Gurukkal Dr. S. Mahesh, Agasthyam Kalari has been modernising Kalari without losing its authenticity. Dr. Mahesh, a 7th-generation custodian of the art, has inspired over 1 million followers with his wellness philosophy. He says Kalari is not just combat – it is a way of life.
Expanding Across India and Beyond
The first Kalarii centres will open in major metro cities within the first year, followed by expansion to smaller towns and international locations. The aim is to position Kalarii alongside global fitness brands while keeping its Indian soul intact.
