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Auto dealership survey indicates favourable demand in select segments

53% of the respondents indicated that demand in PV and CV segments is better compared to previous year

FPJ Web Desk | Updated on: Tuesday, April 19, 2022, 04:54 PM IST

80 percent of 2 wheeler dealer respondents indicated that demand remains weaker than last year.
/Representative image |
80 percent of 2 wheeler dealer respondents indicated that demand remains weaker than last year. /Representative image |
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Demand is recovering in select segments in the auto sector. According to an auto dealership survey, 80 percent of 2 wheeler dealer respondents indicated that demand remains weaker than last year. Extended work and education from home has impacted scooters demand, whereas undistributed rainfall affected demand for rural-centric motorcycles.

Retail demand for PVs remains healthy and demand for CVs has been improving after two years of downturn. 53 percent of the respondents indicated that demand in PV and CV segments is better compared to previous year.

Rating agency ICRA conducted a survey to assess the on-ground sentiments of the automobile dealers and to understand the current demand and supply trends for various segments. The survey was conducted on 22 dealers of PVs, 2Ws, commercial vehicles (CVs), and tractors spread across rural, semi-urban and metro areas.

Semiconductor shortage impacts production

The automobile industry has been grappling with supply constraints as semiconductor shortage has impacted vehicle production. The PV segment was affected the most as demand for PVs remained healthy and exceeded supply. However, semiconductor availability has been improving on a sequential basis over the past few months. Around 41 percent of the survey respondents indicated that supply situation across the dealership segments has witnessed improvement in the recent months, while 27 percent reported that supply remained constrained.

Supply constraints have resulted in increased waiting periods and lower inventory levels at the dealerships. 92 percent of PV dealer respondents indicated that waiting periods have increased compared to the last year on account of supply constraints. While supply has been better in other auto segments, 40 percent of the 2W, CV, and tractor dealer respondents have also pointed out that waiting period increased compared to the last year. Nevertheless, 60 percent reported that high waiting period has not resulted in increased cancellations.

Around 2/3rd of both PV and CV dealers indicated that current inventory holding is less than a month (2-4 weeks). However, 80 percent of 2W dealer respondents reported that they have around 4-8 weeks of inventory. Due to low inventory levels, dealer discounts have also been minimal.

Nithya Debbadi, Assistant Vice President and Sector Head, ICRA, said, “While dealership segments are witnessing varied headwinds, supply is improving on a sequential basis and demand has been improving in select segments. The stable financing environment also augurs well with improving demand. Lower inventory is expected to reduce working capital borrowings and accordingly interest costs for the dealers and support their net margins. Further, due to low inventory levels, dealer discounts have also been minimal, which has further supported earnings of dealerships. Given these supporting factors, ICRA’s outlook on the automobile dealerships is stable.”

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Published on: Tuesday, April 19, 2022, 04:53 PM IST