Starting June 17, Amazon Prime Video will now show 4 to 6 minutes of ads every hour. This sparked an online debate. Due to this, Social Media saw an influx of negative comments and hashtags like #BoycottPrime.
If one prefers an ad-free experience, one now has to pay Rs. 129 more per month or Rs. 699 per year. This is with one's regular Prime membership which costs Rs. 299/month or Rs. 1,499/year.
Some people say it’s unfair to pay and still see ads. Others joke that Amazon is becoming more like a TV channel with delivery benefits.
Earlier, the time allotted to advertisements was between 2 to 3.5 minutes.
Comparatively, Hulu plays advertisements longer than Amazon's new timeframe for ads, but Indian users are unhappy. Amazon Prime has been known for its ad-free streaming, and the rule that will come into effect from June 17 in India may push users to other platforms, where people value both price and experience.
