New Delhi: E-commerce giant Amazon India is the most attractive employer brand in the country followed by Microsoft India and Sony India, according to survey Randstad Employer Brand Research (REBR) 2019. Amazon scored on financial health, utilisation of latest technologies and a strong reputation, it said. Microsoft India emerged as the runner-up, followed by Sony India.
In the top 10 most-attractive employer brands, Mercedes-Benz was at 4th position, IBM 5th, Larsen & Toubro 6th, Nestle 7th, Infosys 8th, Samsung 9th and Dell 10th.
In line with the REBR philosophy, Google India had been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years. The Randstad Employer Brand Research, covered 75% of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide.
The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security. The survey further noted that a 55% of Indians prefer to work for a large multi-national corporation, while a negligible 9% preferred start-ups.
The preference for multi-national companies (MNCs) can be strongly attributed to job security, financial health and career progression opportunities that these organisations are able to offer their employees. The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and Telecom (67%), Retail, FMCG and E-commerce (67%), followed by Automotive (66%) and BFSI (65%).
