BHOPAL: The Madhya Pradesh Tourism Board has collaborated with the Vidya Balan-starrer ëShernií for an elaborate and innovative marketing campaign for boosting tourism in the state.
Sherni, filmed extensively in Madhya Pradesh, to premiere worldwide on June 18 on Amazon Prime Video.
Sherni is a story set in the backdrop of man-animal conflict where a forest officer (Vidya Balan) must work through the brutal beasts of social barriers set by a patriarchal society and the languid attitude within her department, as she leads a team intending to capture an unsettled tigress, as she battles obstacles and pressures, both natural and man-made.
Sherni has been extensively shot in real and picturesque forests and locales of Madhya Pradesh over two schedules across Bhoot Palasi and in regions in and around the Kanha National Park, including the district of Balaghat.
About one-of-a-kind initiative for the MP Tourism Board, Sheo Shekhar Shukla, Principal Secretary, Tourism, said "Right from the time we first heard the story of 'Sherni' we knew that it would be a suitable vehicle for us to showcase the beauty and heritage of Madhya Pradesh's jungles to the world."
Shukla further said MP Tourism is excited to partner with Vidya Balan and Amit Masurkar, T-Series and Abundantia Entertainment to further our objectives to boosting tourism in our state. Look no further than MP for the experience of a lifetime.î† Sherni releases across more than 240 countries and territories on 18th June 2021 exclusively on Amazon Prime Video.