Kinetic Green Energy and Power Solutions Limited has launched a new television campaign for the E-Luna, reviving the nostalgic charm of the iconic ‘Chal Meri Luna’ tagline. This fresh campaign aims to blend the brand’s rich legacy with a modern vision for sustainable mobility. By bringing back the familiar essence of the classic Luna, Kinetic Green reinforces its commitment to innovation and affordable electric transportation, making eco-friendly commuting more accessible to the masses.
Kinetic Green Revives “Chal Meri Luna” with New E-Luna TVC |
Kinetic Green’s latest campaign for the E-Luna brings a fresh twist to the iconic "Chal Meri Luna" slogan, blending nostalgia with the future of electric mobility. The ad highlights the E-Luna’s modern features, eco-friendly performance, and everyday practicality while paying tribute to the original Luna’s legacy of reliability and ease of use.
Kinetic Green Revives “Chal Meri Luna” with New E-Luna TVC |
Since its launch in 2024, the E-Luna has gained strong traction in the electric vehicle market, with over 25,000 units already on the road. The growing demand reflects the shift towards sustainable and cost-effective transportation. To build on this success, Kinetic Green is focusing on an aggressive expansion strategy, backed by its extensive network of over 500 dealers across India. With a combination of strategic marketing and a well-established distribution system, the company aims to further strengthen its presence in the EV segment.
During the 1970s, the "Chal Meri Luna" ad campaign became a cultural phenomenon in India, symbolizing freedom and affordability in personal transport. Introduced by the Kinetic Group, the Luna was designed as a budget-friendly and fuel-efficient two-wheeler, making mobility accessible to a wider audience. Its practicality and ease of use made it especially popular among the middle class, transforming everyday commuting and leaving a lasting impact on the country's automotive landscape.
Kinetic Green Revives “Chal Meri Luna” with New E-Luna TVC |
Speaking on the occasion, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, "This campaign is a celebration of the Luna legacy while positioning the E-Luna as the future of mass mobility. Our vision is to make the E-Luna synonymous with versatility and progress, empowering users with a smart mobility solution that seamlessly integrates into their daily lives. With this TVC, we aim to evoke nostalgia while inspiring a new generation to embrace electric mobility. By striking an emotional chord with our audience and adding a touch of humor that is sure to bring a smile, we are not only driving awareness of the new E-Luna but also building a strong connection with viewers, showcasing how the E-Luna is designed to be a partner in progress for the aspirants of new India.”
