Ahead of 2019 Lok Sabha elections, Prime Minister Narendra Modi on Monday became the first recipient of the prestigious Philip Kotler Presidential award. The Award focuses on the triple bottom-line of ‘people, profit and planet’. It will be offered annually to the leader of a nation. So let us know what the award is actually for.
What is Philip Kotler Presidential award?
The Philip Kotler Award was developed to honour mastery in the field of marketing and management. It recognises and celebrates achievements of organisations, marketing teams, and individuals in different industries around the world. The award also aims to spread examples of individuals and companies who create an innovative culture for the economic, social and technological advancements of an industry or a country.
Why was Prime Minister Narendra Modi selected?
According to the award citation, Prime Minister Narendra Modi was selected for his “outstanding leadership for the nation”. “His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country,” the award citation read.
The citation also mentions that “Under his leadership, India is now identified as the centre for innovation and value-added manufacturing (Make in India), as well as a global hub for professional services such as information technology, accounting and finance.” The citation says Modi’s visionary leadership has also resulted in the digital revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world.”
Who is Philip Kotler?
Philip Kotler is a world-renowned Professor of Marketing at Northwestern University, Kellogg School of Management. He was the first person to receive the “Leader in Marketing Thought” award from the American Marketing Association and has received 22 honorary degrees in his illustrious career.
Owing to Philip Kotler’s ill-health, he deputed Dr Jagdish Sheth of Emory University, Georgia, USA, to confer the award.
