Kickstarting the IPL season, Kings XI Punjab today announced the unveiling of a new brand identity i.e., Punjab Kings and a new logo.
'Kings XI Punjab' has now become 'Punjab Kings'. The team has also changed their logo. This move comes ahead of the IPL auctions that will be held in Chennai on Thursday, February 18, 2021.
One of the eight inaugural franchises of the Indian Premier League, Punjab Kings (previously Kings XI Punjab) is owned by a consortium of prominent industry figures Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul. Speaking on the new brand identity Satish Menon, CEO, Punjab Kings said, "Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our oneness as we stand in the unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from the rest of the teams."
Earlier today, the official Twitter account of the IPL team put out a tweet asking, "How many RTs for a new logo?"
Since then, Twitterati was anticipating the logo change. However, when the logo and the new name actually made its way to Twitter, people didn't approve of them. Fans did not like the logo as well as the name which gave rise to a meme fest on Twitter. Within minutes, several hilarious memes were created and shared on Twitter poking fun at the new changes.
These are some of the popular memes about the new Punjab Kings logo and team name.