Spotify hits 1 million users in India

Mumbai, Maharashtra: In less than a week of launching its services in one of the biggest markets of the world, Spotify has hit one million users in India, including both free and paid Premium accounts.

Spotify confirmed the count to The Verge. The streaming service does not usually release early metrics and it is not clear how the count fares against the launch of Spotify in other territories. According to the report, only about 150 million or 11 per cent of India 1.34 billion population subscribes to a music streaming service.

Out of this, less than one percent of subscribers pay for a subscription and about 14 per cent have a bundled subscription, with a remaining 85 per cent streaming music in the free model. So while Spotify 1 million users milestone appears large, it is theoretically reaching less than one per cent of the Indian music streaming population with a few paid subscribers.

The streaming service launched in India amid a legal battle with Warner over whether the launch would include the catalogue from Warner Music publishing arm. The row is over renegotiations for Warner global deal which is preventing music from Warner catalogue from appearing on Spotify in India.

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Free Press Journal