Flipkart, India’s homegrown e-commerce marketplace, announced the launch of a credit card bill payment feature on Flipkart Pay.
The newly introduced category aims to enable convenient payments for millions of Flipkart customers. The initiative also aims to drive growth for the Recharges and Bill Payments category on Flipkart Pay. This will initied with the help of the Bharat Bill Payment Service (BBPS).
Credit on Flipkart Pay!
Credit card bill payments have emerged as a key category on BBPS. This payment has secured a rank as the fifth-largest in terms of transaction count. The share of credit card bill payments in transaction value reached 62% of all BBPS payments. The popularity came after the RBI mandate to route credit card bills through Bharat Connect in July.
Flipkart launched its Recharges and Bill Payment Services in 2023 under the program 'Bharat Connect,' where it is registered as an Agent Institution under Bharat Bill Payment Services (BBPS) to provide online bill payment services to end users. The Recharges and Bill Payments platform supports nine bill payment categories. This includes the following:
Mobile prepaid
Mobile postpaid
Electricity
Broadband postpaid
Landline postpaid
Fastag, DTH
LPG cylinder and gas.
By allowing this growing range of payment options, Recharges and Bill Payments aims to streamline financial transactions. Brownie point! You get every form of payment option directly on the Flipkart app.
Industry reacts
" The addition of credit card bill payments on our Recharges and Bill Payments platform reflects our commitment to becoming the preferred one-stop solution for all payment needs," Gaurav Arora, Vice President, Payments and SuperCoin at Flipkart, said.
Looking ahead, by integrating credit card bill payments into the Recharges and Bill Payments platform, Flipkart aims to ease access to payment solutions tailored to evolving customer needs. Moreover, this launch can simplify bill payments for you and support the rapid growth of this category on BBPS.
