Online food delivery platform Swiggy has announced the launch of 99 Store – a new service that offers single meals priced just at Rs. 99. Aimed for price conscious buyers, students, and Gen-Z consumers, the 99 Store has gone live in over 175+ cities in India.
The new Swiggy 99 Store is available inside the app as an additional offering, alongside Instamart, normal food delivery, and other services. The 99 Store has specially curated single meals, all priced at Rs. 99. Popular cities like Delhi, Bangalore, Kolkata, Hyderabad, Ahmedabad, Surat, Bhopal, Dehradun, Pune, Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Mysore and Ludhiana are included in the roll out.
If you cannot see this service in-app, try to see if there is a pending update in Google Play Store or Apple App Store. If the Swiggy app is up-to-date, then the platform may be rolling out the new feature in batches, and it could arrive on your phone in the coming weeks.
Swiggy 99 Store has a range of quick-prep dishes that come with free delivery on all orders under the ‘Eco Saver’ delivery mode. The single meals are categorized into different options like North Indian, South Indian, rolls, noodles, biryani, burgers, pizzas, cakes, and more.
Swiggy CEO Rohit Kapoor said in a statement, “At Rs. 99, this isn’t just a price point—it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers. The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners. This is a big step in making Swiggy a true everyday choice for millions. Whether you’re on a college budget or just looking for a fuss-free lunch, this is Swiggy’s most value-driven offering yet.”
Alongside the newly launched Swiggy 99 Store, the food delivery platform offers instant delivery service with Instamart, Dineout options, and Scenes that highlights event in the city.
This new service arrives at an opportune time, with Rapido ramping up to launch its own price-conscious food delivery platform, Ownly.This new platform aims to disrupt the Zomato-Swiggy duopoly in the Indian market.
