Apple Saw Double-Digit Growth In iPhone, Mac, And Services In India: CEO Tim Cook

Apple Saw Double-Digit Growth In iPhone, Mac, And Services In India: CEO Tim Cook

Apple's iPhone saw double-digit growth in emerging markets, including India, South Asia, and Brazil—a clear sign that Apple’s expansion strategy in price-sensitive geographies is paying off. Experts also hint at a pull‑ahead effect that pushed some customers to purchase early to avoid potential US tariffs.

Tasneem KanchwalaUpdated: Friday, August 01, 2025, 11:49 AM IST
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Apple CEO Tim Cook with Indian PM Narendra Modi |

In its latest earnings call, Apple reports a blockbuster quarter globally. Apple CEO Tim Cook said that India emerged as one of its brightest growth spots, contributing to record June quarter revenue in the country. The company saw double-digit growth in iPhone, Mac, and services in India, signaling a significant acceleration in its momentum across South Asia.

Globally, Apple reported $94.04 billion (approximately Rs. 8.21 lakh crores) in revenue for Q3 FY2025—its strongest quarterly growth since 2021, with a 13 percent year-over-year jump in iPhone sales. But what stood out was the iPhone’s double-digit growth in emerging markets, including India, South Asia, and Brazil—a clear sign that Apple’s expansion strategy in price-sensitive geographies is paying off. Experts also hint at a pull‑ahead effect that pushed some customers to purchase early to avoid potential US tariffs.

The newly launched iPhone 16 series outperformed its predecessor, the iPhone 15, with strong double-digit growth in shipments, contributing heavily to Apple’s resurgence. In a major milestone, Apple also announced that it had shipped its 3 billionth iPhone since the device's debut in 2007.

In India, rising demand for premium smartphones, increased financing options, and Apple’s retail expansion—including its own branded stores—are helping the company gain unprecedented traction.

Apple’s Mac line also posted excellent results, with Indian consumers increasingly turning to the brand’s ecosystem for work, education, and creative needs. The services business, which includes iCloud, App Store, and Apple Music, also grew steadily in India, reflecting deeper user engagement.

Responding to recent speculation about a possible China retreat, CEO Tim Cook clarified that Apple remains committed to the region, citing Greater China revenue growth to $15.4 billion (approximately 1.34 lakh crores), aided by promotional offers and subsidies.

Apple's quarterly results reflects Apple’s resilience and adaptability amid global headwinds, including tariffs and shifting consumer trends. The company highlighted ongoing investments in AI and Apple’s strategy to diversify supply chains to countries like India and mitigate geopolitical risks.

You can listen to the full earnings call here.

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