Virat Kohli's Deal Of ₹110 Crore With Puma Ends, Set To Invest In Another Brand: Report

Virat Kohli's Deal Of ₹110 Crore With Puma Ends, Set To Invest In Another Brand: Report

Indian and Royal Challengers Bengaluru (RCB) batting star Virat Kohli has reportedly ended his partnership with German sportswear giant Puma.

Aayushman VishwanathanUpdated: Thursday, April 10, 2025, 08:54 PM IST
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Virat Kohli. | (Image Credits: RCB X)

Indian and Royal Challengers Bengaluru (RCB) batting star Virat Kohli has reportedly ended his partnership with German sportswear giant Puma. According to media reports, the right-handed batter's eight-year contract of ₹110 crore has come to an end and is set to join Agilitas as an investor and an official announcement is expected to come amid IPL 2025.

Former Puma India and South-East Asia managing director Abhishek Ganguly had triggered the inception of Agilitas. The organized is known for making and retailing sportswear goods in India and abroad. Moreover, Agilitas acquired license rights for Italian Sports brand Lotto in India, Australia and South Africa.

Reports have also indicated that the motive behind Kohli wanting himself to associate with Agilitas is more to do with growing One8, the lifestyle brand he had started in 2018. A source said below, as quoted by MSN:

"The brand will be a significant part of Agilitas’s growth story. It's all about turning One8 into a global brand—footwear, sportswear. India does not have an aspirational sportswear brand. There will be a new brand identity and relaunch for one8."

Virat Kohli dismissed for 22 against Delhi Capitals

As far as RCB's ongoing fixture against the Delhi Capitals goes, Kohli was dismissed for 22 by Vipraj Nigam as Mitchell Starc took a fantastic catch. Delhi Capitals skipper Axar Patel has won the toss and opted to field first at the Chinnaswamy Stadium against the Royal Challengers Bengaluru as they look to continue their unbeaten run.

RCB playing XI: Philip Salt, Virat Kohli, Devdutt Padikkal, Rajat Patidar(c), Liam Livingstone, Jitesh Sharma(w), Tim David, Krunal Pandya, Bhuvneshwar Kumar, Josh Hazlewood, Yash Dayal.

DC playing XI: Faf du Plessis, Jake Fraser-McGurk, KL Rahul(w), Tristan Stubbs, Axar Patel(c), Ashutosh Sharma, Vipraj Nigam, Mitchell Starc, Mohit Sharma, Kuldeep Yadav, Mukesh Kumar.

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