Bengaluru: RCB’s TATA IPL 2026 ‘Key Visual’ places the fan at the heart of the game, seen through their point of view and their unflinching belief that never wavers. Celebrating the 12th Man Army, the visual reflects the connection between the team and its supporters.
Built around the idea that Royal Challengers Bengaluru is more than just a team, the concept captures the emotion and loyalty that have come to define the franchise’s relationship with its fans. The creative centres on the perspective of the supporter; it represents both the fan’s point of view and enduring loyalty.
Depicted on the team bus, the Key Visual also symbolises the journey undertaken by the players who carry the hopes of the fans with them every day. It represents more than just the movement of a team, embodying the energy that accompanies RCB wherever it goes.
Speaking on the bond with the 12th Man Army, RCB Captain, Rajat Patidar added, “The bond we share with the 12th Man Army is truly special. We are fortunate to have the best fans in the world. Their belief and energy mean a lot to us as players, and the support we receive from them pushes us to give our best every time we step onto the field.”
Notably, RCB’s previous IPL Key Visual also celebrated extraordinary fan expressions. It featured a couple raising an RCB banner at their wedding, a proposal during an RCB match, a diver carrying the team’s jersey underwater, and a pilgrim taking it along for a sacred dip at the Mahakumbh.
