As one of Pakistan's most celebrated cricketers, Babar Azam has become a highly sought-after brand ambassador, collaborating with numerous companies in the country. He has consistently impressed audiences with his appearances in various advertisements and promotional events and now he's back with another show-stopping campaign.
On February 6, Babar Azam sparked curiosity with a post on his X handle claiming he'd lost his phone and all contacts. While many suspected it was a promotional stunt, others took him at his word. Unfazed, Azam continued with his schedule, attending a high-profile event at the Gaddafi Stadium the very next day.
Babar Azam fooled the cricketing world
The mystery surrounding Babar Azam's "lost phone" has been solved, and it was all a clever ploy for a Ufone 4G advertisement. After participating in the opening match of the Tri-series against New Zealand, Azam's ad for the mobile phone brand was revealed, featuring him searching for his phone alongside fans from diverse backgrounds in a captivating and engaging commercial.
The Ufone 4G ad concludes with Babar Azam finally locating his phone, after which he highlights the device's impressive features, particularly its extensive data capabilities. This clever marketing campaign, which began with Azam's cryptic social media post, bears a striking resemblance to a similar promotional strategy employed by Indian cricketer Virat Kohli for Vivo in February 2023.
Babar Azam is set to return to the field on February 12th, as Pakistan faces off against South Africa at the National Stadium in Karachi. Following a disappointing performance in the series opener, Pakistani fans are eagerly awaiting Azam's return to form, especially with the Champions Trophy looming on the horizon.
