AlphaTauri announces its official partnership with Max Verstappen, with the four-time Formula 1 World Champion joining the brand as its Global Ambassador in 2025. The Dutch driver has always been relentless on the track and now brings a new flavor to his arsenal.
Max Verstappen's partnership with AlphaTauri embodies the perfect blend of style and high-performance, solidifying his role as Global Ambassador and highlighting the brand's dedication to excellence in both fashion and motorsport.
At just 27, Max Verstappen stands as the most successful driver in F1 history at his age, boasting four world championships. In 2025, he's gunning for a record-tying fifth consecutive title, a feat only achieved by Michael Schumacher, who was 35 when he secured his fifth straight crown.
Max Verstappen speaks about his success in F1
Max Verstappen is hitting his stride, reaching the pinnacle of his racing career. In an exclusive interview with AlphaTauri, the premium fashion brand he's just partnered with as a global ambassador, Verstappen opens up about his down-to-earth approach to life and what drives him beyond his on-track success.
âIâve worked my whole life to be successful in racing, and while thatâs very important to me, at the end of the day, it doesn't define real happinessâ, said Verstappen. âTrue happiness comes from your friends and your family and your loved ones.â he added.
With a decade of F1 experience under his belt, The Dutch maestro boasts an impressive 63 wins and 112 podiums. After dominating the 2022 and 2023 seasons, he faced his most challenging title defence yet in 2024. The new F1 2025 season would be a new hurdle for the four time world champion.
