Mumbai: Air India reimagined Republic Day celebrations with an initiative that embodies the unity, shared pride and aspirations of the nation. Central to this celebration is the airline’s innovative "Sky Parade," an Augmented Reality (AR) experience launched today, connecting Indians worldwide.
The celebrations were unveiled by a heart-warming Republic Day film captures the excitement and emotions of an Indian family as they gear up to celebrate this significant day. The AR filter invites people from across the globe to witness Air India’s fleet clad in the new livery orchestrating a sky parade in the sky.
The Sky Parade’s AR experience invites individuals to be part of this innovation that transcends geographical boundaries, allowing anyone, anywhere, to participate. By simply scanning a QR code and pointing the phone skyward, participants cam witness an awe-inspiring aerial display of Air India’s fleet turning the open skies into a spectacle. This initiative not only aims to connect people across the globe but also to foster a deeper sense of connection to Indian heritage and shared national pride.
Set against the backdrop of relatable family dynamics, this innovative feature enhances the tradition of the Republic Day parade, transforming it into an inclusive and memorable event. The open skies represent India’s infinite spirit and aspirations, bridging the nation’s legacy with its limitless potential of the future, said a spokesperson.
The film strikes a beautiful balance between warmth, pride, and innovation, reflecting India’s unity and progress through the prism of modern technology. With Air India’s fleet at the core of the spectacle, the event becomes a tribute to both tradition and transformation.
