Mumbai: The Maharashtra government will set up a media monitoring centre to analyse news content of the print, electronic and digital media, and has allocated a budget of Rs 10 crore for the purpose.
The centre will collect and analyse all factual and misleading news reports in print and broadcast media, and prepare a factual report, according to a government resolution (GR) published on Wednesday.
If there is a piece of misleading news, it will be clarified in real-time. If there is a piece of negative news, clarification will be given expeditiously, it said.
Why The Govt Felt The Need?
The requirement for the centre was felt because of the growth of publications, channels and digital platforms, and there was a need for monitoring under one umbrella how the news related to government schemes, policies is given, the government order said.
The centre, to work from 8 am to 10 pm every day, will be handled by the Directorate of Information and Publicity.
The government has given the administrative and financial approval for setting up the centre, the GR said.
A professional consultant will be hired to collect government-related news in PDF format. The news will be bifurcated into categories like positive, negative news, departments, issues, incidents and individuals.
During monitoring of the electronic media content, the consultant would provide hourly alerts about trends, mood and tone of the news content.
The consultant will be hired through an e-tender process for a period of one year.
The Directorate General of Information and Public Relations (DGIPR) is authorised to extend the consultant's term to two years if the work is found to be satisfactory.
The term should not exceed more than three years, the GR said.
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