Prime Minister Narendra Modi's unique appeal for National Handloom Day has struck a chord with social media users across the country. Encouraging people to celebrate India's rich textile heritage in a modern, digital way, the Prime Minister urged citizens to showcase their favourite handloom outfits through "Get Ready With Me" (GRWM) videos.
On the occasion of National Handloom Day, observed every year on August 7, PM Modi shared a video message on Instagram highlighting the importance of supporting India's weavers and artisans. Stressing that every handloom purchase contributes to the livelihood of countless craftsmen and small traders, he encouraged people to use the power of social media to bring Indian handlooms to a global audience.
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In his message, the Prime Minister said, "Tomorrow is August 7, when we celebrate the National Handloom Day. Let's make the diversity of India's handloom popular. Make videos of your favourite handloom products, including Get Ready With Me videos, and share them on social media."
The appeal has quickly transformed into a viral online movement. Across Instagram and other platforms, creators, fashion enthusiasts, influencers and everyday users have begun posting GRWM videos featuring beautifully woven sarees, kurtas, dupattas, stoles and other traditional handloom ensembles from different parts of the country.
The trend showcases how social media can be used not just for entertainment but also to celebrate culture and support local artisans.
