Are you the kind who wonders whether your personality matches your zodiac sign or if you’re more Type A than Type B? Turns out, travel behaviour now has its own personality categories too. Google’s latest Travel Rewired: Decoding the Indian Traveler report reveals four emerging travel archetypes shaping how Indians explore the world today. And each type comes with a unique mindset, planning style, and way of experiencing a destination.
The Memory Makers
For this tribe, travel isn’t about ticking destinations off a list, it’s about collecting unforgettable moments. They’re the ones booking flights for stadium concerts, cultural festivals, sporting championships, and even iconic filming locations. If an event promises an “I was there” moment, they want in.
Mostly led by Gen Z, these travellers follow their passions fiercely, and their itineraries reflect it. Their planning involves taking their time, usually a full week, to craft itineraries that align with concerts, games, and cultural events.
Trips stretch beyond 11 days and are often planned with friends. A striking 60%+ of them prefer international vacations filled with immersive experiences.
The Globetrotters
Think of this group as wanderlust personified. These are experienced travellers, mainly millennials living in big cities, who not only fund their own trips but curate every detail themselves. For them, the journey should feel just as indulgent as the destination.
They’re the kind who compare hotel menus, look for the suite with the best sunrise view, and never miss the airport lounge.
Their trip plans include extensive research. They take over a week to plan, and more than half rely on travel creators and social media for inspiration.
Expect long international vacations with partners or spouses. This group doesn’t hesitate to splurge on business class seats, spa days, and premium stays.
The New Explorers
Energetic, young, and clever with money, this group represents India’s newest wave of travellers, particularly Gen Z women discovering the world for the first time. They may be new to travelling, but their excitement more than makes up for their limited budgets.
Their planning is fast and fearless. Nearly 40% book within 24 hours and gravitate towards packages, group deals, and discounts.Their getaways are short and sweet, usually 4–5 nights, and usually with a group of friends, making travel both affordable and fun.
The Religious Pilgrims
With spiritual tourism booming in India, pilgrimages are no longer limited to older generations. Gen Z, millennials, and Gen X are all rediscovering sacred cities like Varanasi, Haridwar, and Ayodhya. These trips often double as family reunions, bonding experiences, or a chance to reconnect with cultural roots.
They’re mindful of expenses and prefer simple, budget-friendly options.
How they travel:
Journeys may be brief (4–6 nights) or extended to 11 days or more, typically taken with relatives, friends, or spiritual communities.
No matter the travel personality — whether you’re chasing music festivals, soaking in luxury, planning budget trips, or heading for spiritual peace — there’s one common influence: social media. Platforms like YouTube, Instagram, and travel vlogs now shape bucket lists, guide planning, and inspire the next big adventure.
