The world just can’t get enough of Labubu- the wide-eyed, toothy plush doll that has taken social media by storm. Loved by celebrities like BLACKPINK’s Lisa and Rosé, Rihanna, Dua Lipa, and Kim Kardashian, this quirky collectible has made its way into countless Instagram posts. Even Bollywood stars such as Ananya Panday, Sharvari Wagh, Disha Patani, Urvashi Rautela and Shilpa Shetty have proudly shown off their Labubu companions.
But now, the viral craze has taken an exciting new turn in India. Entrepreneur Orissa Lee Patnaik has created a series of desi Labubus, each dressed in traditional attire representing different Indian states. From vibrant Rajasthani lehengas to elegant Kerala Kasavu sarees, these dolls celebrate the country’s cultural diversity-one adorable smile at a time.
Odisha’s Labu Bou – Sambalpuri charm
Dressed in a striking black-and-red Sambalpuri saree, Labu Bou brings elegance with a hint of sass. Her silver jewellery features oversized jhumkas, layered necklaces, and stacked bangles. Red flowers in her hair, a bold red bindi, and a nose ring complete the confident, festive look.
West Bengal’s Laboudi – Durga puja ready
Laboudi embodies the spirit of West Bengal in a classic white-and-red saree with a vibrant red blouse. She’s adorned with layered gold chains, a prominent red bindi, and shankha-pola bangles. A delicate gold nose ring ties her look together, making her Durga Puja-ready.
Punjab’s Labinder – Phulkari pride
In hot pink and deep blue, Labinder showcases the beauty of Punjab’s traditional phulkari embroidery. Her salwar-kurta set features intricate floral threadwork, while her mirror-work dupatta shines with gold gota edges. The look is accessorised with jhumkas, a statement maang tikka, and traditional red chooda bangles.
Jammu & Kashmir’s Labu Jaan – Kashmiri elegance
Labu Jaan is the epitome of Kashmiri bridal beauty in a richly embroidered maroon pheran and matching headscarf. Paisley patterns, regal silver jewellery, layered necklaces, and a nose ring with a chain give her a royal wedding-day glow.
Rajasthan’s Labu Chori – Desert princess
Labu Chori turns heads in a fiery red ghagra choli covered in mirror work and embroidery. Her oxidised silver jewellery includes a borla maang teeka, haath phool, and stacked bangles. A gold-dotted odhani frames her face, making her look every bit the desert queen.
Maharashtra’s Labubai – Paithani perfection
Labubai pays tribute to Maharashtra in a luxurious Paithani saree featuring golden borders. She’s adorned with a nath (Maharashtrian nose ring), chandrakor bindi, green glass bangles, and a layered gold haar. Her neatly tied bun is decorated with gajra for that authentic festive touch.
Gujarat’s Labuben – Garba glam
Labuben brings Navratri vibes with a colourful chaniya choli bursting with mirror work and bold embroidery. She’s decked out in gold jewelleryand a matha patti. A bright dupatta draped Gujarati-style completes her Garba-ready look.
Labubu’s cultural tour of India
From the coastal charm of Kerala to the colourful deserts of Rajasthan, this Indian Labubu collection is a vibrant celebration of the country’s rich heritage. Each doll is a miniature style icon, proving that cultural traditions can be both fashionable and irresistibly cute.
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