Adapting Hindi fiction for smartphone-savvy readers

With more time in hand due to altered work routines, people worldwide are displaying an increase in reading habits, causing publishers to innovate to fulfil the heightened demand for content. With the pandemic giving rise to individuals taking up self-care, activities, personal grooming techniques, and several hobbies, many ecommerce platforms have reported a rise the sales of books and ebooks.

Keeping up with the demands of the vernacular belts, independent publishing platform Notion Press has also recently announced the launch of 'Bynge', an app for serialised content where you can read bite-sized episodes of over hundred fiction serials from top writers in Indian languages.

The app currently features new and original serials from writers that have significantly increased their reader base of late, including Geet Chaturvedi, Kunwar Narain, Hrishikesh Sulabh, Avdhesh Preet, Krishna Kalpit, Manisha Kulshreshtha, Chandan Pandey and Kunal Singh. Some of the eminent classical writers like Premchand, Jayshankar Prasad, Bhuvaneshwar, Aacharya Chatursen Shastris' work will also be available to read, it says. It is currently available in Hindi and Tamil and will soon be available in other Indian languages.

According to writer Geet Chaturvedi, the app brings the reading and digital world together. It's like having a personal library available at all times. "I am excited to be associated with Bynge Hindi as a writer and I am sure it will be an enthralling experience for our readers as well."

"Our mission is to make quality literature attractive and accessible to the smartphone generation. We believe that popular web novels of today will get adapted to feature films and web series in the future," says Naveen Valsakumar, co-founder and CEO of Notion Press.

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