Indore:You give whatever gift to that special someone but love will blossom on Valentine’s Day only when RED ROSE is presented. Presenting red rose is a marked norm.Valentine Day is the day when the red colour becomes an allimportant expression to convey love and other emotions. Like the years gone by, the Valentine’s Day this year is no less special.
Over the past week, friends and love- partners were seen strolling around malls, shops and in streets, buying gifts and memoirs for their loved ones. Like elsewhere, in Indore, the centre of attraction on this day, is the Red Roses.The sale of roses peaked up, and the shops were seen selling roses in singles, pairs, and large ensembles as well.
The gifting rituals began on February 7, celebrated as Rose Day, which marked the onset of the Valentine’s week, and love birds across the city began conveying their love for each other with roses, chocolates, teddy bears, and many other things.
Valentine’s Day is the most special, as it culminates the celebration of love. Gifting the red rose to your loved one on this day is a marked norm. Florists know this very well, and so, upping the rates of a single rose did not deter people to purchase red roses. Just like last year, the sale of red roses peaked up going at Rs 50 a piece, even Rs 70 in some markets.
Of course, the florists admit the prices have dropped, but against the enthusiasm of buyers, it’s a small loss. If one takes into consideration that over 3 to 4 lakh rose buds are sold during V- Day alone.
Elsewhere, there was a rush seen in card shops, as the youth spent time buying the card that best expressed their feelings to their beloved ones. Card sales jumped up by 10 percent during the Valentine season.Over the years, there has been an evident change in the buying- power of the consumers, even for Valentine’s Day.
The hectic working hours of couples have led them to online shopping. The popular shopping portals in the country witnessed a surge in web- traffic and sales, as people spent time, browsing through the products, and making the payments online, or giving cash on delivery. It’s both convenient and cost- effective.
People ordered special delivery of items such as clothing, jewellery, flowers, chocolates, electronic gadgets, mobile phones, and even exclusive discount on travel, dining, and luxury packages for their loved ones. The rising demand of online store products among youth is apparent by the recent consumer insights study from Google that said Valentine’s Day searches had increased by over 35 per cent.
Of course, there was a section of people who were against the idea of heavy spending, and opined that a romantic meal would suffice on this day. While splurging on gifts is customary, another survey revealed that couples were contemplating on spending anything between Rs 1500 up to Rs 4000. They all said it was all for a good cause, in the bid to make the day memorable for their Valentine.
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