Lucknow: The Samajwadi Party has initiated a comprehensive digital campaign for the 2027 assembly elections, combining documentaries, short films and folk songs. This strategy focuses on two key aspects: highlighting current governance gaps and showcasing infrastructure projects completed during the party's previous tenure.
Initial content already circulating includes 4-minute videos on women's safety and employment. The campaign specifically targets PDA communities through emotional narratives in local dialects. Professional content creators have been roped in to produce high-quality reels documenting both current issues and past achievements like expressway projects.
Analysts note this marks a significant upgrade from SP's 2022 digital efforts, now incorporating influencer collaborations and multi-platform distribution. The content avoids direct political rhetoric, instead using factual comparisons and personal stories to connect with voters.
