Mumbai: Growing health and fitness awareness among Indians is leading to a significant drop in the consumption of cooking oil, sugar, and salt, according to industry data. The Confederation of All India Traders (CAIT) has attributed this shift partly to Prime Minister Narendra Modi’s appeal to reduce the intake of these ingredients to combat obesity and promote a healthier lifestyle.
Shankar Thakkar, CAIT’s National Secretary and President of the All India Edible Oil Traders Federation, revealed that edible oil imports, which are directly linked to domestic consumption, declined by 22% in May to 11.78 lakh tonnes. A similar trend was seen in April, with a 32% drop compared to last year.
According to data, the annual per capita consumption of edible oil in India stands at 18 kg, while sugar is around 20 kg. However, in recent months, consumption has dipped due to changing consumer preferences, seasonal factors, and rising awareness of health impacts.
In June, out of the 23 lakh tonnes of sugar quota allotted by the government, 1 lakh tonnes remained unsold, signaling a reduced demand. Experts believe the popularity of jaggery over refined sugar—driven by social media trends—has also contributed to the decline.
Meanwhile, the usage of salt has also reportedly decreased. Government-led awareness campaigns, including jingles aired on FM radio and FSSAI’s outreach, have reinforced the Prime Minister’s call for reducing salt and sugar consumption.
The government has allocated 229.5 lakh tonnes of sugar for domestic use between October 2024 and July 2025, which is 6% less than the same period last year.
“During summers, cooking oil consumption naturally drops, but this year the decline is sharper due to health-conscious choices and smaller packaging,” Thakkar said.
The shift suggests a broader trend of consumers aligning dietary habits with health goals a message resonating nationwide.
