With 47% increase in NPS, reduced CAC, healthtech is here to stay: Redseer

FPJ Web DeskUpdated: Friday, March 11, 2022, 09:17 AM IST
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A report released by Redseer stated that India’s eHealth sector witnessed a 47 percent increase in 2021 in its Net Promoter Score (NPS), suggesting that customers are now more likely to recommend the eHealth platforms to their friends / relatives. /Representative image |

India’s healthtech sector is on an exciting journey of disruption and continues to offer immense value proposition at almost every step of the consumer healthcare journey, including fitness and nutrition, diagnosis, treatments and disease management. Specifically, healthtech’s continuous rise in the spheres of pharma, diagnostics and consultation, together termed as eHealth by Redseer, has been remarkable.

A report released by Redseer stated that India’s eHealth sector witnessed a 47 percent increase in 2021 in its Net Promoter Score (NPS), suggesting that customers are now more likely to recommend the eHealth platforms to their friends / relatives.

Reduced customer acquisition cost

The report further stated that India’s eHealth sector witnessed reduced Customer Acquisition Cost (CAC), another indicator that the sector is set to grow organically in leaps and bounds, with better profitability. Same-day deliveries and cross-selling further characterize the sector’s performance. Going ahead, players could choose distinct growth paths as there are multiple areas with high potential.

ePharma dominated the eHealth sector, even before COVID. In addition to creating a convenience-driven experience, ePharma was pushed through discounts and rewards. Soon enough, the COVID-induced pandemic worked as a catalyst to trigger growth within this sector, thereby paving the way for a booming eHealth landscape that saw an annual growth rate of 51% in 2021. It’s been two years since the COVID-induced pandemic, yet it looks like eHealth is here to stay: the eHealth sector continues to create delights, indicating that it could be the new normal for our healthcare industry.

Healthcare sector

Infusing technology to India’s healthcare system has proven to be the need of the hour. Restricted access to healthcare, large burden of healthcare expenses, and quality concerns with medicines, diagnostic labs and overall infrastructure are the main issues that the Indian healthcare system is struggling with.

From providing diagnostic tests and medication to patients, to serving as enablers of surgeries, Healthtech platforms are becoming the go-to solution for consumers.

During a recently conducted event by Redseer, Ground Zero 6.0, Kushal Bhatnagar, Engagement Manager, Redseer, said, “We notice a huge headroom ahead for growth indicated by the global benchmarks, wherein HealthTech players are already ahead of the traditional ones.

India’s HealthTech sector is on an exciting journey of disruption and continues to offer immense value proposition to consumers and businesses alike. All this could potentially accelerate the eHealth sector to reach $9-12 Bn GMV by 2025 and $40 Bn GMV by 2030, with promising avenues to enhance profitability”.

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