New-age websites create fresh opportunities for music PR in India

FPJ Web DeskUpdated: Monday, May 16, 2022, 05:08 PM IST
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The music PR segment opens new doors music promotions in India, with Bollywood publicist Dale Bhagwagar leading the way. |

Bollywood publicist Dale Bhagwagar is leading a change in India's music PR promotions. His Mumbai-based PR agency Dale Bhagwagar Media Group aims to publicize more songs, singles, singers, composers and music videos on news websites.

There is new money to be made with better branding and publicity in the music market. YouTube has opened up avenues for showcasing music.

In the past, there have been only a handful of entertainment publicists in India, who have focussed on music public relations. Even as most legacy websites and veteran websites indulge in paid news, many publicists are able to focus on organic news coverage with new-age websites, which still feature unpaid and genuine news on music. In fact, the entire music PR segment has opened new doors to music promotions in India.

One publicist who is leading this change with a paradigm shift towards futuristic web promotions, is Bollywood's only PR guru Dale Bhagwagar. The publicist's PR career spanning almost three decades has seen him collaborate with the who's who of Bollywood. He has handled the PR for many of the No.1's in the music industry.

Dale has looked after the personal PR for top best names such as Bhajan Samrat Anup Jalota, Ghazal Maestro Pankaj Udhas, princess of pop Anaida, Santoor Maestro Rahul Sharma, Ghazal Queen Penaz Masani, Indi-pop rap star Style Bhai, Melody Kings Nadeem-Shravan, King of Bhangra Daler Mehndi and the PR for the musical blockbuster Rock On!!

Over the years, he has also managed the news media for numerous music companies, movies, music albums, singers, music composers, music videos, songs and singles, for which he has promoted the music of top names such as Aadesh Shrivastava, Amit Trivedi, Anand Raj Anand, Anu Malik, Ashutosh Pathak-Dhruv Ghanekar, Babbu Maan, Bappi Lahiri, BC Smith, Brooklyn Shanti, Dr Zeus, Gurdas Maan, Hans Raj Hans, Himesh Reshammiya, Ila Arun, Ismail Darbar, Jagjit Singh, Jatin-Lalit, Jazzy B, John Stewart, Karthik Raja, Nadeem-Shravan, Nikhil Vinay, Nitin Raikwar, Rajesh Roshan, Ranjit Barot, Sandeep Chowta, Sanjeev Darshan, Shankar-Ehsaan-Loy, Shantanu Moitra, Sukhwinder Singh, Talvin Singh, Tarali Sharma, Uttam Singh, Viju Shah, Vipin Mishra, Vishal-Shekhar and last but not the least, even Malika-e-Tarannum Noor Jehan, as well as the legendary music composer Naushad, who has been conferred the Dadasaheb Phalke Award and the Padma Bhushan.

Dale has also looked after the media publicity for the music company Tips Industries Limited, musical serials like Deewane To Deewane Hai (Zee TV) and Geet Gaataa Chul (Zee TV), Shilpa Shetty's international musical Miss Bollywood, the US-based philanthropy musical group Flute Theory, SS Ballet Academy, as well as book PR for renowned journalist-cum-author Chaitanya Padukone's book RD Burmania: Pancha Memoirs.

For the record, the publicist runs Dale Bhagwagar Media Group -- Bollywood's leading PR agency in Mumbai. He has handled celebrity PR for more than 300 personalities including names such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra. He has also managed the news media promotions for more than 30 movies including names such as the Shah Rukh Khan-starrer Don, Farhan Akhtar-starrer Rock On!! and the post-release PR for Hrithik Roshan-starrer Koi... Mil Gaya.

All this expertise in music PR makes Dale Bhagwagar the top choice as the best PR for music promotions in India.

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