Noted Ad guru and theatre personality Alyque Padamsee passes away at the age of 90 in Mumbai today. Popularly called the ‘Brand Father of Indian advertising’, the late Mr Padamsee was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, Hamara Bajaj, the MRF muscle man among many others. He received Padmashri in 2000 and was named “Advertising Man of the Century” by The Advertising Club in Mumbai.
Apart from being an Ad guru, he was also known for his role of Muhammad Ali Jinnah, 1982 historical drama ‘Gandhi’, Alyque worked in several plays as well. As the head of Lintas India, he was credited for building it into one of the top advertising agencies in the country.
Take a look at the iconic Ad campaigns done by Alyque Padamsee:
