WhatsApp said its recent policy update does not change the privacy of people's personal messages, and it has already written to the government seeking to assure them that the privacy of users remains its highest priority.
"We reiterate that we have already responded to the Government of India and assured them that the privacy of users remains our highest priority,” a WhatsApp spokesperson said in an emailed statement.
“Instead, we will continue to remind users from time to time about the update as well as when people choose to use relevant optional features, like communicating with a business that is receiving support from Facebook,” the spokesperson said.
The spokesperson further noted that the recent update does not change the privacy of people''s personal messages and that its purpose is to provide additional information about how people can interact with businesses if they choose to do so.
“We hope this approach reinforces the choice that all users have whether or not they want to interact with a business. We will maintain this approach until at least the forthcoming PDP law comes into effect,” the spokesperson said.
WhatsApp -- which has 53 crore users in India as per the government data -- had faced severe backlash over user concerns that data was being shared with parent company Facebook.
Interestingly, the new rules for social media companies have also come into effect from the last month that mandate large platforms like Facebook and Twitter to undertake greater due diligence and make these digital platforms more accountable and responsible for the content hosted by them.
The rules also require significant social media intermediaries - providing services primarily in the nature of messaging - to enable identification of the "first originator" of the information that undermines the sovereignty of India, the security of the state, or public order. This could have major ramifications for players like Twitter and WhatsApp.
The new IT rules require significant social media intermediaries - those with other 50 lakh users - to appoint a grievance officer, nodal officer and a chief compliance officer. These personnel are required to be resident in India.
Under the new rules, social media companies will have to take down flagged content within 36 hours, and remove within 24 hours content that is flagged for nudity, pornography etc. The Centre had said the new rules are designed to prevent abuse and misuse of platforms, and offer users a robust forum for grievance redressal.
Non-compliance with the rules would result in these platforms losing their intermediary status that provides them immunity from liabilities over any third-party data hosted by them. In other words, they could be liable for criminal action in case of complaints.
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