TikTok, which is still operational in other Southeast Asian markets, is reportedly planning a comeback strategy for India. With US President's Joe Biden's decision to repeal Donald Trump-led ban on TikTok in the United States and India's new IT rules has made the latter look at Indian market again.
People familiar with matters at the company told The Economic Times that ByteDance--owned short video platform wrote to the IT ministry earlier this month highlighting that it was compliant with the new intermediary guidelines despite not being operational. They said the Chinese company is hoping for a reply.
Sources told daily that businesses should run aside of geopolitics, hinting at the tensions between India and China at the height of the border clashes. They also pointed out that trade between the two countries have improved.
In May 2021, Nikhil Gandhi, the India Head of China's ByteDance-owned short video-sharing platform TikTok, decided to quit, IWMBuzz reported.
In June 2020, Tiktok was banned in India along with other 59 apps developed by Chinese technology after the government said it received many complaints from various sources, including several reports about misuse of some mobile apps available on Android and iOS platforms for "stealing and surreptitiously transmitting users' data in an unauthorised manner to servers which have locations outside India".
