Mumbai : New age Entrepreneur Ishaan Sachdeva, has leveraged the advantage of his family business of making shoes, to create an international luxury shoe brand called ‘Alberto Torresi’ that evokes a passion in the hearts of shoe enthusiasts.
Owned by the Virola Group founded in 1969 it has now grown to a Rs. 200-crore leather and footwear business that has carved a niche in both the domestic and international markets. Today Virola Shoes Pvt. Ltd. is recognized as one of the widest reaching company having a global presence in more than 40 countries.
The brands’ forte lies in affordable pricing which is complemented with great designs and supported with great comfort.
How ‘New Age Entrepreneurs’ are transforming Brand India with international quality products and innovative marketing strategies
Brainchild of the young and dynamic entrepreneur, Ishaan Sachdeva, Alberto Torresi offers the finest range of classic and casual footwear. He also showcased the brand at the recently held ‘India Shoes and Accessories Forum’ in Mumbai at which he explained that the brand ethos is to provide comfort and elegance with every step.
Each of the collections are designed to offer the customers the style that best fits the foot, without compromising on style and elegance. The brand offers bespoke styles with full customization along with made-to measure services and is priced at 15,000 INR and above. The brand currently retails out of 700 outlets and offers over 150 different styles. Ishaan’s business sense and understanding of the market dynamics has enabled Virola Shoes to launch their independent shoe brand ‘Alberto Torresi’ for the domestic market.
Speaking to our senior business correspondent, Ishaan Sachdeva said “The brand has not been built in a day, it has taken us a lot of effort with reference to research and development, materials, design, comfort, aesthetics, fittings and fashion trends etc. to come up with exclusive shoes that are appreciated by all. The shoes have been made from different materials that come from several different countries and it goes through 200 hours of manufacturing processes and quality checks, before it is finally passed by our final quality control.”
Ishaan Sachdeva, has been instrumental in leading the company to new heights. Since he has taken over the reins of the business, Alberto Torresi has witnessed a repeated growth of 100% year on year and he can be credited for introducing many innovative strategies which have helped to further propel the brand.
He takes personal interest with monitoring the creative aspect of ‘Footwear Designing’ which makes him indispensable to the brand. He has transformed the brand from a manufacturer to a retailer. “When I joined the business, I found that India had huge potential for brands. We had spent heavily on R&D for a year, to identify the market. I travelled across the country to get feedback and also a feel of what the market was demanding,” he says.
