Tata Motors brings back iconic 'Safari' nameplate: Launch date, bookings and other details

Tata Motors on Wednesday announced that the company is bringing back its iconic 'Safari' nameplate soon. Its forthcoming flagship SUV Gravitas is set to break cover in the last week of January and will be christened Safari. The auto major revealed that the official pre-bookings on the Safari will begin later this month.

“The new Tata Safari will be a stretched-up version of the Harrier five-seat SUV and will arrive in the company dealerships in January,” it said.

Announcing the formal branding of its forthcoming SUV as the ‘Tata Safari’, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “The Safari, an iconic brand with a strong following, has been the most sought-after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun-loving customers who seek out unique experiences and adventure."

“We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status," Chandra added.

The new Tata Safari has been built on the company's popular Impact 2.0 design language and embodies the Land Rover D8 inspired OMEGARC platform. Under the hood, the new Tata Safari will be plonked with a 2.0-litre, 4-cylinder diesel engine which delivers 168 bhp of maximum power and 350 Nm of peak torque. The engine will likely come mated to a 6-speed manual or a 6-speed torque converter automatic gearbox options.

“Its design, performance, versatility, features, and long-lasting build quality, reinforce the SUV lifestyle to provide unending pleasure.

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