Leading home shopping network, Shop CJ Network has forayed into a marketing alliance with Thomas Cook India, to promote Thomas Cook ‘Holiday Savings Account’, an affordable holiday solution for middle India. The marketing alliance between the two is a first of its kind in India. Furthermore, Shop CJ is aspiring turnover of Rs 1200 crore in FY 2016, which is a growth of almost 40 percent.
Commenting on the alliance, Kenny Shin, CEO, Shop CJ Network said, “The home-shopping industry is growing rapidly in India and Shop CJ is expanding its market share by entering into a new segment to create a unique shopping experience for its consumers. Shop CJ, with a footprint of 75 million households will create great value for its consumers with Thomas Cook India’s unique and affordable Holiday Savings Account range of holidays.” He added, “Travel is seeing impressive demand from Indian consumers and we bring to this partnership an audience which is yet untapped by organised players in the travel and tourism industry.”
Through it marketing alliance, Shop CJ’s wide consumer base will enable Thomas Cook access reach the middle class travellers with its Holiday Savings Account range of 15 tour packages across popular overseas destinations including Europe, Singapore, Thailand, Dubai, Malaysia, Sri Lanka as well as domestic ones like Andaman, Himachal, Kerala, North East, Kashmir, Bhutan, The Golden Triangle and Goa.
Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd., said, “Our Holiday Savings Account is a truly innovative product that allows customers to save, earn and travel. Its unique concept allows customers to save via 12 easy instalments while earning an attractive interest (via our Bank Partners Indus Ind, ICICI, and Kotak Bank), with further benefits of a Thomas Cook top-up on the 13th month and a zero exit penalty. Indeed a significant consumer empowering tool.”
Elaborating on the marketing association, “Our tie-up with Shop CJ gives us access to its extensive network of high-potential, yet under-leveraged, travel-hungry Middle India. Our innovative Holiday Savings Account is ideally suited to the informative format of Shop CJ’s electronic and online shopping platforms, ensuring visibility-reach.”
Shop CJ is poised to cross INR 1200 crore turnover this year, recording a 40 percent growth over its sales of INR 850 crore achieved in the last fiscal ended Dec 31, 2014. Shop CJ’s reach extends to more than 6.5 crore households in India and currently caters to about 40 per cent of the market and this association with Thomas Cook will serve to enhance its product portfolio with the value proposition of the Holiday Savings Account tour packages, stated a release.
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