Samsung senior vice president of product marketing Justin Denison speaks on stage about the new foldable phone during the Samsung Unpacked product launch event in San Francisco, California on February 20, 2019. (Photo by Josh Edelson / AFP)
Samsung senior vice president of product marketing Justin Denison speaks on stage about the new foldable phone during the Samsung Unpacked product launch event in San Francisco, California on February 20, 2019. (Photo by Josh Edelson / AFP)

New Delhi: Samsung on Wednesday unveiled the latest lineup of its flagship Galaxy S10 devices in the Indian market, with prices starting at Rs 55,900. The three devices S10, S10+ and S10e will compete head-on with the likes of Apple’s iPhone and Google’s Pixel in the premium smartphone market in India. The new phones include features like cinematic Infinity-O display, enhanced camera capabilities and in-display fingerprint scanner among others.

These devices were unveiled in San Francisco on February 20. Samsung Electronics President and CEO (IT & Mobile Communications Division) D J Koh said the company is invested heavily in the Indian market. “We have been making phones here locally since 2007 at the World’s Largest Mobile Factory in Noida. And India is home to our Largest Experience Store, which we opened in September 2018 in Bengaluru,” he said.

Koh said Samsung, in the premium category, has seen tremendous success in the country with its flagship Galaxy series. “We have captured more than half of the market share in the premium segment,” he said. Galaxy S10+ will be available in 1 TB, 512GB and 128 GB storage variants and will be priced at Rs 1,17,900, Rs 91,900 and Rs 73,900, respectively.The Galaxy S10, on the other hand, will retail for Rs 84,900 (512 GB variant) and Rs 66,900 (128 GB). S10e would be available in only 128 GB storage variant and will be priced at Rs 55,900.

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